If you’re willing to really open yourself up and let people get to know you or your business there are several ways Periscope can be beneficial for your business.
Q & A Sessions
You can give Q & A sessions with any of your team members, guest speakers or influencers.
Live Tutorials/Product Demos
Have something everyone emails you questions about? Want to make sure
Take People Behind the Scenes
You can easily show followers what your work day looks like. Have a team meeting? Let people see how you work together. This humanizes your company and will help you connect with your followers. Especially if you’re ready to respond to what people are saying to you.
If you have questions you need answered for any project, getting people to view and interact with your Periscope broadcast can give you the answers in real time, anytime.
Provide Content for other Platforms
You can re-purpose your Periscope videos and use them on a YouTube channel, Facebook post, Instagram post etc. This gives you double the content, personalized and ready to go.
Customers love to feel connected and in the know. Announcing anything important this way gives them your real time announcement as well as a chance to respond. It creates a feeling of being there with you.
Like all social media, Periscope is a two way street. Follow your customers and interact with them on their feeds. Comments you make will show up to their followers as well as to them. Follow people who are interested in what you’re offering and if they follow you, follow them back.
Now that you’re convinced that you want to be active on Periscope, let’s get you set up:
- Download the app for IOS or Android
- Create a username
- Connect your Periscope account to your Twitter account
- Start following people
- Watch videos to familiarize yourself with Periscope
- Record your first video
- Create a name for your session – Use key words, this is like an ad for your broadcast
- Swipe down and hit the stop button to end the recording