74% of consumers rely on social media to influence their purchasing decisions
81% of consumers are influenced by their friend’s posts on social media when making purchasing decisions.
Facebook can be tricky because it is always changing things. They’re figuring things out over there in Palo Alto like we are across the nation. Currently there are a couple facts that I think you’d be interested in:
70% of business to consumer marketers have acquired customers through Facebook
82% of consumers don’t believe Facebook ads are trustworthy
This next statistic won’t come as a surprise to anyone:
Women are more social than men. 50% of women visit social media sites every day and only 33% of men do.
The job force is changing. The people getting hired these days are often millennials. They grewup with social media. It is literally a part of their identity and existence. Which is why:
More than eight in ten say that user generated content on company websites at least somewhat influences what they buy.
Don’t be afraid to ask for reviews by bloggers. Send them your product or give them access to it. Share the post on your social media feeds. This gives them more exposure and it is more likely to get attention by new customers.
57% of U.S. online adults read blogs.
Of those 57% two-thirds “say a brand mention or promotion within context of the blog influences their purchasing decisions.”