What do you specialize in?
If your expertise is in small business, couture fashion or pet supplies make sure you have your focus on that. 50% of the content you share should come from this main category.
What else matters to you?
For example, couture fashion may also care about color trends, hair and nail trends and beauty treatments. These are very closely related to your main focus and help draw in a wider audience. You should choose 3 other categories and include these consistently. This content should be 20% of what you share.
If you had to choose one thing to include in your business that you love because it is part of your life even if it’s not totally business focused what would it be?
If your main focus is pet supplies and your other categories are pet clothing, training tips and pet nutrition then maybe a good outlier category would be travel. Pet owners have extra dilemmas when they travel. Whether it is traveling with their beloved pet in tow or boarding a pet they have an extra thing to consider. This should be 10% of your content.
Remember: Consistency will get you the results you are looking for.