A huge challenge for this industry is that it is very new and always changing. Seriously, what worked last week may not work this week. You have to stay focused and stay involved. Which, if you’re like me, isn’t a problem because you really love what you’re doing. The problem comes in getting involved. There are small business or entry level positions that get your foot in the door and these are great! From personal experience though, you need to be careful before you let anyone put your name and bio up on their website.
From the word go you are creating your personal brand. People will see what you are doing and have done and they will respond to you accordingly. So, it’s really alright to make sure you know what you’re putting your name on before you allow that to happen. Make sure the people you’re working with are doing things honorably. It’s harder. It takes more work, but it’s worth it.
Before you put your name on anything find these things out:
More and more research is showing that this is an ALL BAD thing to do. It doesn’t create the engagement you should be after and more social media sites are removing the fake accounts. Instagram just purged all the fake accounts and one user lost over 100,000 followers. One company I know didn’t listen and got a few accounts suspended. Imagine how their clients felt when the company they paid to run their social media got their accounts suspended!!
To some degree everyone does this. We grab a photo and use it on our blog. We add some text and create a funny meme. There are thousands of images that are not copyrited. Try to find these. The other option is to do your best to give credit where credit is due. Don’t plagiarize. It makes you look terrible! Another company I know did this. They straight up told their social media content writers to steal exact posts from others as a normal way of curating content. You will eventually be found out.
Custom content takes work. It takes brainstorming, planning, curating, scheduling and so much more. If you are an agency and you are promising your clients custom content then you need to put in the time. Otherwise you are acting fraudulently and expect a lawsuit. A company I know of did this as well. They would use the exact same content for multiple accounts and just schedule them at different times to be posted. Guess what, if you search a hashtag on a tweet you paid for and the exact same one pops up over multiple days you’ll figure it out.
Needless to say if any of these things are going on turn in your two weeks notice and move on. These are not people you want to work with. They will ruin your reputation. I worked with the people who did all of the above and I refused to give them my picture and bio for their company website until I had answers that showed they didn’t do this. Don’t get so excited to have your first job or to have your name on a website that you lose sight of the bigger picture. Your reputation, your personal brand matter and you should protect them.
Remember, be careful what you put your name on.