Don’t forget that once it is online there really is no erasing what has been said. Those photos from your college spring break trip may come back to haunt you. Drunk posts at 2am or strong political opinions may turn people off to you. Not so long ago it was accepted that in “polite company” one did not discuss sex, politics, religion or money. This is still a good rule to follow.
Consider creating your own website
Use this as a way to tell people about you. Pictures, resume, bio, links to social media and maybe even a personal blog to share your ideas. It is important to include your social media links because it shows you have nothing to hide. Instead it encourages people to connect with you. Your blog can share more of your personal interests. Love sports? Talk all about it! Found the best restaurant ever? A great recommendation there could be a key to connect you to someone.
More and more studies are showing that having extra knowledge in a specific area is more likely to get you hired or promoted than a wide area of expertise. Read books in your focus, post about it on social media, write about it on your blog; all these things casually let others know you are an expert without bragging.
Network and Associate with others in your niche
The stronger your connections the stronger your own personal brand. If influences listen to you then why shouldn’t others? Just by living your life you have a network to start with. Where have you worked? Who did you work with? Go back to college and who reconnect with people from there. Build those connections with intention and integrity and you will see results.