The problem is that social media takes time. It takes time every single day – if you’re going to do it correctly. It means you have to log on and sift through any notifications. It especially means that you have to come up with content to share. This is never an easy thing. Every writer has trouble coming up with content sometimes. When your brain is going in 20 different directions it makes it even more difficult to stop, focus and decide what to share… did I mention this has to happen EVERY DAY? A dead or slow account will very unlikely to be able to bring you the benefits you are hearing about and hoping for when you initiate them for your business.
This is why I love being a social media manager. I get to know a business and really find out what is going on for them. Who they are. What they’re about. I learn about their customers. Then, I get to help them and watch the changes this makes in their business. I take the pressure off and make it just happen for them. Small businesses keep a community alive. They create the heart and soul of place and I love making things easier for them.
Next time you’re wondering why someone would need a social media manager or why someone would want to be a social media manager think of it this way: It is my goal to make life better for small businesses. I want to help them connect to their community and make their lives better.