The Explore Tab is obtainable for any business, here’s how to make it happen.
Step One: Know your audience
You need to share content that is something your audience would be searching for. This may take some analysis. Look at what your audience is sharing to understand what they want. Search hashtags that you use and accounts who follow you. See what they share, what they say about it and which hashtags THEY use.
Look at your posts. Which ones got the most engagement? This will require looking at a combination of your image, your caption and the hashtags you use. The posts that gain the most interaction are the ones you want to start creating more of. Brighter colored photos are known to get more attention on Instagram. Drive up your engagement with your audience.
Step Three: Engage with targeted people
You want to start conversations on your posts. Get people really talking about you and with you. Target conversations with others in your community. Talk to them on their posts and encourage them to talk to you on yours. The more relevant your content appears to the Instagram algorithm the more likely it will be that others will engage with you.
One of the difficult things about social media is that no two audiences are the same. What works for one company just won’t work for another one. This is true even of businesses in the same line of work. Pay close attention to when you post, what you hashtag, the kind of content you post etc. Continue to refine your content and you will get stronger and stronger results.