Impressive, isn’t it?
With all these numbers steadily increasing the truth is, you can’t afford to ignore Facebook for your business marketing.
Let’s start with the basics.
Create your page and fill out the profile completely.
Upload an easily identifiable profile picture. If you have a company logo, you should use it consistently throughout all of your social media accounts. The picture should be 160 x 160 pixels.
Choose a cover photo that is relevant to your business. You can change this to highlight different promotions, products and events. It needs to be 851 x 315 pixels.
Note: Both your profile picture and your cover photo should be high resolution.
Pin a post that also highlights something important you want your customers, especially new customers to see. Studies show that people will visit your page one time. So, you have one shot to get them to Like your page. From then on, they will only interact with your posts through their news feed.
Be sure you choose the most accurate category for your business. If you have a local address, make sure and include this, it will allow your customers to “check in” to your business, which increases your visibility.
When you have 25 Likes you can choose your vanity URL. When you create your business page you will automatically be assigned a random sequence of numbers. It will end up looking something like facebook.com/YourBusinessName.
Now that you’re set up let’s look at running your business page.
Used targeted ads. Facebook allows you to choose the age, gender, location, education etc. of people who see your ads. Make the most of this.
Post content that will get your audience’s attention. Images are the most engaged with type of post. This is why 75% of the content posted by brands are images.
If you have less than 10,000 Likes you want to consider posting less than 60 times per month. Each audience is different, but you may get a better response if you don’t overload your followers with content.
Be aware of click through rates. Studies show that posts between 1-4 pm get the best interaction. This peaks on Wednesday. Don’t be afraid to post at different times and see what gets a reaction. Facebook offers insights into your page interaction. Check it regularly and give your customers what they want, when they want it.
Post things that will direct people to your website. Content such as blog posts or special deals will get them to the next step. Which is hopefully signing up for your email marketing or some other engagement.
People follow you on social media because they want to be a part of your business. They love the inside scoop or a special promotion that they can’t get anywhere else. Reward them for paying attention to you.