Reward your followers with promotions and discounts they can’t get elsewhere. I would even recommend different promotions for different platforms. This will do two things for you. First, it will let you track which platform is more successful. The analytics from this will be very valuable to your future strategies. Second, it will encourage your followers to engage with you on every platform and not just one.
Any time you have an announcement be sure and share it on your social media platforms! Your followers want to connect with you. They want to talk about what’s going on. If you can, share news here before you make announcements through traditional media. This makes your followers feel like insiders. They will LOVE knowing things before everyone else and encourage their friends to be insiders (ie follow you) as well.
You can spend HOURS on hold trying to negotiate customer service. We’ve all been there. It’s miserable. A well run and attended to social media platform, however, allows for your customers to get a response quickly and without hours on hold. This will improve your relations with your customers and positive customer service experiences help create loyalty more than any other thing your business can do.
This is your voice. Be funny. Be smart. Be relate-able. You aren’t spending hundreds of thousands of dollars on a traditional commercial – so you don’t have to be all serious business here. A picture that makes someone chuckle will get noticed, it will get shared… it will get talked about. This will create a greater sense of loyalty among your followers. They will feel like they know you. You’ll feel like a friend.
Be ready to listen! Your customers want to tell you what they love love love and what theydon’t. Both pieces of information are incredibly valuable. Previously there were so many gatekeepers between the consumer and the people who make decisions that precious data was getting lost. Listen to what your customers say. You may not always make changes based on what is said, but each piece of feedback gives you the chance to make your customers feel important individually. If they know they matter – they’ll be back.