On her new site she says she will be posting daily videos, Monday through Friday. This new site is all about being you and not caring about social media validation… but is it really that? I applaud the concept. That people would reach out and share in a space that is designed for love and support. A place where being YOU is enough no matter your faults, flaws and quirks. The challenge here is that even then people have to want to be themselves. They need to decide to share their real selves. To be at peace with not getting a like, comment, follow etc. when they post something. The message being shared is more focused on acceptance than other forums on the internet may be, but is will still be based off of what individuals choose. The lie created by O’Neill could easily be repeated on her own site when she asks for audience participation, and probably will be.
Brands create stories that they want you to identify with, they want you to see their products as part of who you are. They want to make you feel like you need them to be yourself. Individuals choose to be what they want. You can be you, or you can be a filtered, cropped and edited image of you. No one makes that decision except you.