The bottom line though, is that Reese’s Peanut Butter Cups are the #1 Halloween candy and it is the #2 favored candy in the US year round. There have been over 20 versions of the candy that have been sold for various holidays and events. Every year the company puts out at least four different versions of the candy: A heart for Valentine’s Day, an egg for Easter, a pumpkin for Halloween and previously, a bell for Christmas. The candy is so well loved that there is even a holiday called, “I love Reese’s Day” celebrated in the US every year on May 18th.
No one is perfect, and disappointment in the marketing is understandable. Perhaps sticking with what they do best, the Reese’s Peanut Butter Cup, or keeping the shape to something close to blob like, a shape that the candy can honestly hold, would keep customers happier. Either way though, the candy will taste amazing, and you won’t be sorry it was what you chose.