What was once called the “Popular Page” on Instagram has been redesigned and is now the Explore Tab. As the Popular Page it focused on featuring content from users with the most followers, which also that got the most engagement. This meant that only celebrities and big businesses were getting featured. Social media, and marketing in general, is becoming more and more about your target audience. The people at Instagram realized that by making the page about connecting each Instagrammer with content THEY were interested in it would be better for their communities and encourage others to share top quality content because they would have a shot at being featured.
The Explore Tab is obtainable for any business, here’s how to make it happen.
Step One: Know your audience
You need to share content that is something your audience would be searching for. This may take some analysis. Look at what your audience is sharing to understand what they want. Search hashtags that you use and accounts who follow you. See what they share, what they say about it and which hashtags THEY use.
The Explore Tab is obtainable for any business, here’s how to make it happen.
Step One: Know your audience
You need to share content that is something your audience would be searching for. This may take some analysis. Look at what your audience is sharing to understand what they want. Search hashtags that you use and accounts who follow you. See what they share, what they say about it and which hashtags THEY use.
Step Two: Understand the what gets the most Engagement from your audience
Look at your posts. Which ones got the most engagement? This will require looking at a combination of your image, your caption and the hashtags you use. The posts that gain the most interaction are the ones you want to start creating more of. Brighter colored photos are known to get more attention on Instagram. Drive up your engagement with your audience.
Step Three: Engage with targeted people
You want to start conversations on your posts. Get people really talking about you and with you. Target conversations with others in your community. Talk to them on their posts and encourage them to talk to you on yours. The more relevant your content appears to the Instagram algorithm the more likely it will be that others will engage with you.
Look at your posts. Which ones got the most engagement? This will require looking at a combination of your image, your caption and the hashtags you use. The posts that gain the most interaction are the ones you want to start creating more of. Brighter colored photos are known to get more attention on Instagram. Drive up your engagement with your audience.
Step Three: Engage with targeted people
You want to start conversations on your posts. Get people really talking about you and with you. Target conversations with others in your community. Talk to them on their posts and encourage them to talk to you on yours. The more relevant your content appears to the Instagram algorithm the more likely it will be that others will engage with you.
Step Four: Focus on what works
One of the difficult things about social media is that no two audiences are the same. What works for one company just won’t work for another one. This is true even of businesses in the same line of work. Pay close attention to when you post, what you hashtag, the kind of content you post etc. Continue to refine your content and you will get stronger and stronger results.
One of the difficult things about social media is that no two audiences are the same. What works for one company just won’t work for another one. This is true even of businesses in the same line of work. Pay close attention to when you post, what you hashtag, the kind of content you post etc. Continue to refine your content and you will get stronger and stronger results.
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