Participate in more Real-Time Marketing
Social media is all about what is happening RIGHT NOW. If something note worthy is going on, jump on the opportunity to be part of the discussion. Be careful though, make sure you do your home work. You don’t want to end up like DiGiorno or American Apparel in make a huge social media fail. It’ll get you the attention, but not the kind you want.
Don’t just focus on Facebook Ads
As more people become aware of the power of social media, more opportunities are created to be able to market yourself or your product on several platforms. Take the time to understand these options and start utilizing them.
Certain things happen every year that you can plan for. Events in the cultures you do business in, trips you will be taking and many other things. Time gets away from all of us, but if you take the time to plan ahead it won’t be so overwhelming when you’re under the wire. You’ll know what you need to do and how to get it done.
People want to connect with you. They want to feel like they understand you and you understand them. Real-Time video like Periscope helps you facilitate this. You can let your audience see more of who you are behind the scenes or give them a fantastic tutorial as the launch of a new product is happening. Then, re-purpose those videos and share them on your other platforms.
It takes time to make quality content, so it is often easier to borrow from another project or re-use something that you did before. Do this less often! Take the time to consider what you want to accomplish and how you’ll go about getting there. Then, create the necessary pieces to make your campaign stand out. Remember, new content helps you connect with your audience and boosts your SEO!
Learn from your Mistakes
Your last campaign didn’t do as well as you hoped it would? That’s okay. You missed that opportunity to engage in real-time marketing. Don’t stress. You missed a day or two of scheduled posts? Figure out how. No one is perfect. Each mistake is an opportunity to learn and make sure that it doesn’t happen again. Sure, there will be new mistakes, but that only means you’ll have more chances to learn.
Re-Evaluate your Focus
You’ve learned quite a bit in the past year. You’ve changed and maybe the focus of your business has as well. Maybe your mission statement for your business needs to be altered a little. Possibly you need to consider different goals than you initially set out to accomplish. Whatever has gone on in your business this past year, take time to consider it and what you learned from it, then utilize that as you see fit.
Thank people for liking your posts or tweets. Reply back to all comments on your profiles. Reach out and comment on some of your followers posts. Make sure they remember you’re there and that you are interested in engaging with them.
Set Goals and Measure their Success
Don’t just create a campaign and go blindly into action. Decide what a successful campaign looks like for you before you initiate anything. Then, through out the campaign check in with how things are going. If you seem to be completely missing you mark, take time to figure out why. These measurements are important both internally and for sales. You want to be sure you’re doing the job right and you need to be able to quote relevant numbers to your clients.
When you have a good story, everyone is interested, right? They want to know how it ends. Maybe they even want to be able to help determine how it ends. Create campaigns that tell stories. That stir up emotions and get your audience to feel like they know you. They’ll be more interested in what you have to offer once they feel connected to you.