Before you get started you need to do two things:
1. Decide which platforms are right for your business.
Twitter, Facebook, Pinterest, Instagram, YouTube, Tumblr etc. are all different. They have different users and different ways of sharing content. Choose what works for you and start there. You can always do more later. But it’s better to start small and do it right than over extend yourself and turn customers off to you.
2. Fill out each profile completely and accurately.
No one will want to engage with the egg on Twitter. If you have broken links they won’t be back to give you a second chance.
Now you’re ready to create your social media strategy in 4 steps:
This probably sounds silly but it’s really important. Make a plan and follow through with it. Figure out what you want to say and when is the best time to say it.
2. Understand the various platforms
This is an easy thing to overlook. Think about where you’re posting and tailor each post to that platform. You may choose to share totally different information on each one. You may just need to phrase each post differently. Almost assuredly you will need to post at different times. Understanding each platform and your audience on them will make a huge difference in your success.
3. Figure out what kind of content you need
Decide what to do for the month and even an outline for the year. What kind of visuals will you need? Graphics? Videos? What kind of written content will you need? Blog posts? New content for your website? Do you know what terminology you will want to use for each platform? How will you do all of this and keep your company’s voice constant is something you need to know before you start posting.
Consistency is key
Keep going with what you plan to do. Sure, you can tweak it or change it as necessary but keep at it. Get that Instagram post up daily. Share that blog post weekly (or as often as you share posts). Keep doing it. It will take time to build an interested and engaged audience but it will be worth it.