Hashtags are one of the best ways to get your content noticed, especially by people who are not already following you. It can bring your community to your post or it can get new people engaged in what you are offering. Take the time to research what your hashtags will be, make sure they’re things people are looking for. If you’re going to use a custom hashtag, choose carefully and make sure it is a strong reflection of your campaign as well as easy to remember.
People who others pay attention to can help you get more attention. Getting an influencer to partner with your brand can garner a lot of attention. If you have someone guest blog for you or if you guest blog make sure that content is shared in a way that supports both brands.
Remember, this is social media. Your followers and customers WANT you to be social. Sharing their posts and content creates more interaction and encourages others to interact with you because they will want to be shared. Featuring clients using your product or testimonials is a great way to get started.
Creating Engagement in your Community
Comment on posts that mention you. Give shout outs to your customers, followers and peers. This can be done at any time and doesn’t have to take up much of your time, but will result in major increases in the success of your Instagram marketing.
Use a Consistent Strategy
What you are posting, or your content, is what Instagram is all about. First, consider your target market. What kind of content are they looking for? What will they want to Like and possibly share? Focus on what you do best and don’t be afraid to show some personality. People love brands because they identify with them. This is an easy way to create that connection.
People love free stuff. They are more than happy to Like or comment on something if there is a chance to win. Winning usually includes whatever the prize is, as well as some kind of social media shout out. Another great idea is to have people post with your custom hashtag to win. This gets attention on your contest as well as your brand to all of their followers. Offer to share the winning photo on your timeline.