Instagram is a force to be reckoned with. Which shouldn’t surprise anyone. So, the question is, are you utilizing this force for your company?
Here are a few tips to get you started or to boost what you’ve already got going.
1. Completely fill out your profile.
This may sound too simple, too easy, but you’d be surprised how many people skip this step. Make sure you’re profile picture matches your branding. Add your tag line and your company link.
Make sure you use up to 10 hashtags that don’t only relate to your brand but to the image you’re posting. Don’t be afraid to think a little outside the box here. You might find yourself connecting with new people.
3. Post at the right time.
Just like with every other social media platform, posting at the right time makes a huge difference. Each company and each audience will be different. Take a look at your previous posts and see if there is a pattern to what got the most engagement. If you want a little help, you can get fantastic analytics from Iconosquare. Once you figure this out you can also schedule your posts using one of several programs.
If you want people to engage with you, you need to engage with them. Sounds simple right? It is, but it takes time. There are three ways to engage:
Comment on photos
Like all social media, there are no quick fixes. It will take time to build your community. Remember to have fun and be creative. Social media evolves regularly, don’t be afraid to try something new and show your company’s personality.