Here are a few examples of shows that REALLY know what they’re doing:
This team absolutely KILLS IT on social. They keep your attention during the week between shows and even during the breaks by having so many of their actors, producers, writers and directors on social media. They, as a team, have a clear commitment to interacting with one another and their fans. All of these people provide great extra content that fans are always eager for. They support one another in their other endeavors and they share their personal lives just enough to make you feel like you’re connected to them. No wonder this show is the MOST TWEETED about of all time!
FOX proves that they know what they’re doing as far as connecting with fans. The official Twitter account tweets when the show is airing and the actors are actively involved as well. There are always new things being shared via the official account that encourages fans to pay attention all week long. They even bring writers in on discussions to connect with their online audience.
Not only do they have stars on the show that are active on social media, these guys have partnered with Facebook to show real-time data about the buzz each performance is making as it is actually happening. They also feature tweets from fans after each performance. This encourages fans to watch live and to participate often.
Person of Interest
Want to see your photo aired on national television? This is the show to get involved in for you. They ask fans to submit their photos through Facebook for a chance for them to be used on the show. They also have an app that you can check “threat levels” on, which keeps fans engaged even when the show isn’t on.
These guys did a great job of keeping their fans focused on the show AND they even tweeted as the show was airing. This gave fans extra incentive to tune in while the show was airing instead of recording it or waiting for it online the next day. FOX even came up with an app to provide digital content, news, announcements, behind the scenes info and more for all of their shows.