Putting together what you build and share that defines your personal brand can seem overwhelming. So, let’s break it down into three areas.
Part One: Identify what your personal brand is
- What are you an expert in? What do you do? What can you do for other? Identify up to three areas of expertise that you will keep as your main focus.
- Figure out how you are different than everyone else. What can you do or what do you know that makes you unique?
- Develop a mission statement. This will share with others what you’re all about and keep you focused.
- Choose a URL that works for you as a brand. It could be your name, or it could be a business name that clearly states what you do. This URL will shape the rest of your brand, so choose carefully. You’ll want your social media handles to match.
- Consider blogging on your knowledge. This does several things. The two most important ones are that it will: 1. Increase your SEO (search engine optimization) so that when people search for you or things you’re an expert in, they’ll find you. 2. It demonstrates your knowledge. If someone is curious if you know about the effects of inflammatory foods and you say you’re an expert in nutrition, the question can be answered in your blog.
- Set up Google Analytics. You’ll want to be able to see how successful you are at getting people to your website. Google Analytics can tell you how many people come to your site, where they came from, how long they stay and if they come back.
- Facebook, Twitter and LinkedIn are the big three to get started on. If you want to get going without overwhelming yourself, I suggest you start there. If you feel like you want more, if you have a product to show off or if you’re ready for the next step consider adding Instagram, YouTube and Periscope. These take more work because they are ENTIRELY visual, so be sure you’re ready to do this, time wise, before you add it.
- Make sure your name stays consistent. If you make changes to your name from one platform to another it will make it more difficult for your followers to find you.
- Choose a profile picture that is bright and clear and be consistent in it’s use. You can use a logo if you’d like, however, this is YOUR personal brand. People may prefer if you have a photo of yourself.
- Post regularly. Don’t let your account go dead. Yes, this is another thing on your “to do” list every week, but it is absolutely worth it. Many sites have 50% or more of their traffic come from social media. The reverse will be true if you stop posting. People will unfollow you and become uninterested in what you have to say.
- Respond! Social media is called that because it’s supposed to be about being SOCIAL. If your content is favorited, shared or commented on, respond. If someone reaches out to you, respond.
- Start Conversations. Follow people in your areas of expertise. Follow your customers. Thank people for following you. Ask questions. Give feedback. Engage!