With all power comes great responsibility. Hashtags are no exception. There are definite dos and don’ts to be aware of.
Here are a few of the things you want to avoid when choosing hashtags for your posts:
Keep them simple
You don’t want your followers taking a few minutes to try and figure out what your 5+ word hashtag says. Make sure that it is just a couple words and that they are simple to remember. #TheseAreAFewOfMyFavoriteThings is just too much! Try #MyFavorite or #FavoriteThings instead.
Use capital letters
You want these easy to see, use and repeat. If you have more than one word in your hashtag make it easy on your followers and use capital letters. #marketingmistakes is harder to read than #MarketingMistakes.
Keep them short
Twitter only allows 140 characters! A hashtag is a supplement to your content not the other way around. So make sure that it does that. Think about it with the famous 80/20 rule. 112 characters (80%) of your tweet should be about your content or what you have to say and 28 characters (20%) should be the hashtags.
Don’t use too many
More than 3 hashtags in any tweet are just too many. Really 1 or 2 is the best way to go. Otherwise it feels like you’re trying to hard to get attention. You seem to lack focus on what this should be saying and who you are trying to say it to.
Don’t jump on the bandwagon of a trending hashtag!
This one is big. It has had some serious backlash. Think Entenmann’s using the #NotGuilty after Casey Anthony’s verdict. Or Kenneth Cole’s #Cairo hashtag high jack about excitement for their Spring line being available online. I recently saw a vegan tweet high jack both #BlackLivesMatter and #AllLivesMatter encouraging people to go vegan. Don’t do this! It is spam, trolling and all other bad things online and people will be angry with you.