Boost your SEO
SEO, or search engine optimization, is a big deal. It’s the difference between someone finding you page/business and it being buried in page 10 or deeper of a Google search. Making changes or updates to your page – which a blog post is – increase your rankings. When people interact with that post, you get boosted again. You posts will, or should, be about your business. They will include key words that will bring more people to your page. The more people looking for your type of business who find you, the more business you will get.
Establish your credibility
Anyone can SAY they are experts in such-and-such. Proving it can be difficult. People have to be willing to take a chance on you. Even if they call and chat with you, there will still be questions that are left. Your blog can answer those questions and prove that you know what you’re talking about. It is an opportunity to show that you are up to date on what’s going on in your industry.
Each blog post is something new you can share. Make sure your Facebook, Twitter, Instagram, LinkedIn etc pages feature your posts. Sharing these posts also creates opportunity to engage your audience on these platforms. Ask them their opinions of your thoughts and ideas. If you’re sharing high quality content, your followers will want to engage with you. They’ll share the posts with their followers etc.
The more pages your site has, the higher it will be in the rankings. Pages with 401-1,000 pages get… are you ready for this… SIX TIMES more leads than those with only 51-100 pages. (Hubspot) Taking the time to increase your authority and SEO will lead to increasing your leads. More leads means more business.
Increase brand loyalty
People become loyal to companies because they identify with their story. They feel like they can understand them, laugh with them and agree with them. Product and service only matter AFTER they identify with you and have decided that they could see themselves doing business with you. It will help maintain their loyalty as they get your posts emailed to their inboxes or you respond to a comment on your post.