These powerful tools connect us in new ways every day. The separate platforms gives “the people” power in ways they never had it before. Outrage can be expressed swiftly. So can love and support. When the terrorist attack hit Paris last month support went out immediately – world wide. That has never before been possible. Here are a few ways that social media is literally changing the way the world works:
1. Social Media gets people involved!
Studies are showing that social media is getting younger individuals involved in politics. Their voices can be heard and once again people are starting to believe that they can make a difference. Protests, clean up days and rallies are all announced, discussed and coordinated through social media sites. The UK Prime Minister, Gordon Brown said that because of the Internet, “foreign policy can no longer be the province of just a few elites.”
So many places are incredibly homogeneous. Everyone looks like everyone else. Everyone sounds like everyone else… and yes, everyone thinks like everyone else. Now, a quick check on a social media site and you can see both sides of an idea. You can hear why something you didn’t want to get through legislation may be a good idea. Very importantly, people who have felt different and outcast from their home town can find those who support them and let them know they aren’t alone. Take some time to find not only what you agree with – but what you don’t understand.
3. The people have a voice… and it’s being listened to.
Marketing campaigns, politics, Wall Street… all of these places have high level gate keepers who are well trained in keeping all things unwanted out and silent. There were so many levels that the average person couldn’t get through to anyone to make their voice heard. Today, one tweet that is offensive, a commercial that rubs people the wrong way or things happening in business have immediate response. These thoughts and feelings are shared and often illicit a prompt response – often an apology – from the business.