This becomes a common problem on social media when businesses take on too much at once. Each platform has unique requirements and etiquette. If you haven’t done your research and prepared you will make mistakes that can be hard to recover from. This is time consuming, but worth it. You need to know how often to post, what times to post, what kind of content to share, and how many hashtags to use, to name a few. You also have to be prepared to be consistent in these things. If you don’t think you’ll have the time, I suggest you take on one social media platform at a time. Give yourself time to really understand how to utilize it. Figure out the analytics that apply to you. Develop a campaign that will highlight your business the best you can.
Inconsistent posting will hurt your ability to increase your audience. It will also lose the interest of the audience you already have. It’s better to not have the platform, than to leave it sitting there untouched. The lack of movement will frustrate people. Even more damning is if people are interacting with your page and you don’t respond. If they send you a message you need to respond. If they comment and you don’t respond everyone will see that you don’t care enough to engage… and social media is all about engagement.