That means that the vast majority of people trust a company more if the chief executive officer actively engages with social media. Which is why it really surprising that only 47% of CEOs participate on social media sites. Many argue or state that they just don’t have the time. Which, let’s face it – they are busy people. But my question to them would be – Are you busier than Richard Branson? He is my favorite example of an engaged and innovative CEO. He can see the benefits to being accessible to his employees and customers. His philosophy is more – how can you afford to NOT be on social media?
Here are a few things to say to your CEO when they ask if they should be on social media:
It will build employee loyalty
Getting a shout out or a retweet from your CEO will make any employee’s day. Employees that are receiving recognition are happier in their job and more likely to stick around.
Many people follow accounts because they want access to “insider information.” Tweeting something that isn’t common knowledge will give this sense of inclusion to your followers. They’re more likely to retweet, make comments and talk about their knowledge which spreads the word about your company.
Tweet about your personal interests
When people – both employees and customers – feel a greater connection to you, they feel a greater connection to your company or brand. Let them see the view from your hike you took on vacation. Share a photo of your favorite bottle of wine at your favorite restaurant. Both the winery and the restaurant will be grateful AND your followers will feel like they know you a little better.
It doesn’t matter what the subject is: business, politics, news, sports, fashion or wearable tech – if it’s happening it’s being talked about on Twitter. Just like you can give people insight into your business, you can get insight into other goings on. Love a football team? Follow their CEO or GM and find out whose being hired, fired or drafted before anyone else. Once you get used to this – it could actually save you time and streamline your news sources.
When you go to events – Tweet about it
This will help promote the event you’re attending as well as give you a chance to share your thoughts and feelings on the content. If you’re there you care about what is going on. Your time is precious after all. Include a greater audience in it!